Season 2 Production Info:
Collaborated with Apple TV+ marketing teams and Kate Hudson for the launch of Truth Be Told – S2.
Production Challenges:
The Apple TV+ marketing team contacted my Graphics Supervisor in need of creating an Instagram marketing campaign for the release of season 2 of Truth Be Told, featuring Kate Hudson. Their team requested an animated playback of the Apple TV+ app opening from the Home Screen directly to the first episode of Truth Be Told.
Production Solutions:
I assembled the screen graphics in Sketch, exported into Illustrator, and then organized into layers in Photoshop. Once organized I imported into After Effects to animate them according to Kate Hudson’s dialogue and scripted actions. Once QC’d by my Graphics Supervisor we submitted the files over to the marketing team for them to use.